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Unified commerce hero background
Unified commerce

The world's most powerful unified commerce platform for revenue growth

Connect every channel, store, system, and customer interaction into one intelligent commerce layer.

Hunkemoller
G-Star Raw
Red Wing Shoes
Rituals
KIKO Milano
Intersport

The Real Problem

Retail infrastructure wasn't built for today's customer

Your customer sees one brand, but behind the scenes many companies operate with one system for e-commerce, another for stores, another for inventory, and yet another for customer data.

When these systems don't truly work together, the consequences show up everywhere: inaccurate stock levels, broken omnichannel journeys, and teams fighting technology instead of using it.

Disconnected commerce creates friction where there should be flow. Unified commerce replaces this patchwork of systems with a single platform that connects your channels, data, and operations, giving both your teams and your customers a smoother experience.

Unified commerce platform overview

The Industry Shift

Unified Commerce is the new retail architecture

Retail leaders are moving beyond omnichannel. While omnichannel connects touchpoints, unified commerce connects the entire retail operation, bringing systems, channels, and data together in one platform.

One platform

Unified commerce connects all retail operations in one platform. Orders, inventory, and customer data live in a single system, simplifying operations and ensuring consistency across every touchpoint.

One platform

Connected channels

All sales channels work together seamlessly. Online, in-store, and mobile share the same data, enabling flexible experiences like click & collect and cross-channel returns.

Connected channels

Real-time insights

Retailers get real-time visibility into inventory, orders, and customer behavior, enabling faster decisions and more responsive retail operations.

Real-time insights

The EVA Platform

EVA is the orchestration layer for modern retail

Customer

Customer

Recognize customers across channels, markets, and touchpoints.

Store operations

Store operations

Empower store associates with modern retail tools and workflows.

Orders

Orders

Orchestrate orders across ecommerce, stores, and fulfillment networks.

Inventory

Inventory

Create real-time visibility across warehouses, stores, and distribution.

Data and insights

Data and insights

Unlock real-time retail intelligence with a centralized and actionable data layer.

The Experiences

Create the experiences modern customers expect

Unified commerce enables retailers to deliver seamless experiences across the entire customer journey.
Endless Aisle
Endless Aisle

Sell more without stocking more

Never lose a sale due to limited shelf space. Give customers access to products beyond what's physically available in your store.

Buy online, pick up in store
BOPIS

Buy online, pick up in store

Allows customers to purchase items online and collect them at a local store, offering convenience, immediate possession without shipping fees, and potential in-store upsell.

Ship from store
Ship-from-store

Fulfill online orders from the nearest store

Speed up delivery, reduce shipping costs, and make better use of store inventory.

Why Retailers Choose EVA

Built for global retail complexity

Most commerce platforms were built for ecommerce first. EVA was designed for retail organizations operating across stores, markets, and channels.

Connect offline and online

Unify in-store and digital touchpoints to deliver seamless customer experiences.

Connect offline and online

Scale across markets without rebuilding infrastructure

Expand into new regions quickly, being compliant with a flexible, composable architecture.

Scale across markets

Activate cross-channel customer intelligence

Turn customer data into actionable insights.

Cross-channel customer intelligence

Launch new retail experiences faster

Rapidly test, build, and deploy innovative shopping experiences.

Launch new retail experiences faster

Globally Compliant

Enterprise-grade security and controls

New Black meets the highest industry standards for security and compliance. Our platform includes all default controls that enterprise teams expect: encryption, audit logs, role-based access controls, network security, continuous monitoring, and more.

AICPA SOC
GDPR
DJCP
Star Level One
ISO 27001
ISO 27017
ISO 27018
ISO 27701

Case Studies

Success stories that speak volumes

Questions? We're here to help.

What is unified commerce?

Unified commerce is a retail strategy built on a single, shared platform that connects every sales channel, inventory pool, customer record, and order flow in real time. It is not about connecting separate systems after the fact. It is about eliminating the separation entirely. Every transaction, whether it happens in a store, on a website, in a mobile app, or through any other touchpoint, reads from and writes to the same data simultaneously. The result is a consistent customer experience across every channel and a single source of operational truth for the retailer.

What is a unified commerce platform?

A unified commerce platform is the technology foundation that makes unified commerce possible. It brings together the core capabilities a retailer needs: order management, POS, inventory, customer profiles, loyalty, promotions, and payments, all running on a shared data layer rather than as a collection of separate tools. Because every capability operates from one foundation, retailers avoid the integration overhead, data latency, and experience gaps that come from patching together point solutions. EVA is a unified commerce platform built specifically for enterprise and mid-market retailers operating across multiple countries and channels.

How do retailers unify online and in-store commerce?

Retailers unify online and in-store commerce by replacing channel-specific systems with a single platform that manages inventory, orders, and customer data across every touchpoint at the same time. In practice, this means a shared inventory pool visible to every channel, order orchestration logic that can fulfil from any location including stores, warehouses, or suppliers, and customer profiles that update in real time regardless of where a purchase happens. Capabilities like ship-from-store, click and collect, and endless aisle only work reliably when the underlying data is truly unified, not when it is synchronised between disconnected systems after the fact.

How do you protect customer data and ensure compliance?

At EVA level, it comes down to control, traceability, and localisation. Customer data is protected through access controls, IP management, visibility restrictions, event logging, monitoring, and fraud-prevention controls. EVA also includes health checks, alerts, and error handling to catch issues early and reduce exposure from misuse or broken processes.

On the compliance side, EVA supports auditable transaction flows and country-specific fiscalisation logic, so sales, returns, exchanges, gift cards, and related flows remain traceable and compliant per market. That matters especially in international retail, where requirements differ by country.

How will EVA improve our bottom line?

EVA reduces IT costs by consolidating systems into one platform and eliminating integration overhead. At the same time, it drives revenue through capabilities like loyalty, endless aisle, ship-from-store, and click and collect, increasing conversion and average order value.

How do we future-proof our investment?

EVA replaces rigid architectures with a continuously evolving platform. New capabilities are delivered through ongoing releases, allowing you to adapt quickly without costly replatforming or large-scale upgrades.

How long will implementation take and what are the total costs?

Implementation timelines are significantly shorter compared to traditional retail systems, with enterprise rollouts completed in months rather than years. Total cost of ownership is reduced through fewer vendors, less integration work, and simplified maintenance.

What if our current systems don't integrate easily?

EVA is designed to replace fragmentation, not depend on it. It centralizes core commerce capabilities while integrating where needed, reducing complexity over time instead of adding more layers.

How do we unlock real omnichannel experiences?

Real omnichannel starts when channels stop behaving like separate systems.


You unlock it by putting orders, stock, payments, customer context, and fulfilment on the same foundation. That is what allows flows like Click & Collect, Ship-from-Store, Endless Aisle, and cross-channel returns to work as one operational model instead of a set of stitched-together exceptions.


In practice, that means one order layer, real-time stock visibility, and store operations that can act on the same data as ecommerce. When that is in place, customers can move across channels without friction, and store teams can actually support the journey instead of working around the system.

What level of ongoing support can we expect?

EVA operates as a continuously supported platform with ongoing updates, improvements, and operational support. This ensures stability, performance, and access to new capabilities without disruption.

How will EVA give us better visibility into our business?

EVA provides a single, real-time view of orders, inventory, customers, and operations across all channels. This unified data model enables faster decision-making and complete control over your retail ecosystem.

Background
  • Sofia
  • Albert
  • Stijn
  • Suzanne
  • Pim
  • Elena

Let’s talk

In this session, we’ll show how EVA helps enterprise retailers keep inventory accurate, fulfill faster, and deliver consistent customer experiences online and in-store.

This is an educational session, not a sales pitch.

  • Centralize inventory, orders, and fulfillment
  • Reduce complexity and operational friction
  • See how EVA works with your existing tech stack